15 Corporate Logos That Contain Subliminal Messaging by Business Insider


By Dominic Green, Business Insider

Whether you realize it or not, a brand’s logo speaks to its viewer on many levels.

There’s the recognizability factor—if a logo is too complex or unrelated to its brand, it risks being glanced over without communicating its brand’s message. And companies risk annoying their consumers when they make drastic changes to logos people love.

But a closer look at some logos reveals subtle, barely there marketing tactics.

You may have noticed the subliminal features of some of these designs in the past. But have you looked hard enough to see them all?

Tostitos — The not-so-hidden design within this logo conjures up feelings of togetherness and friendship over chips and salsa.
Read more: http://www.businessinsider.com/subliminal-messages-in-12-popular-logos-2013-5?op=1#ixzz2THILsnkM

The soda brand’s latest campaign in Denmark points out something you may have missed; the Danish flag (with a bulge) embedded in the white script.
Read more: http://www.businessinsider.com/subliminal-messages-in-12-popular-logos-2013-5?op=1#ixzz2THIgmUPg

The cleverness of this logo is twofold. The arrow points from a to z, referring to all that is available on Amazon.com, and it doubles as a satisfied smile (with dimple).
Amazon — The cleverness of this logo is twofold. The arrow points from a to z, referring to all that is available on Amazon.com, and it doubles as a satisfied smile (with dimple).
Read more: http://www.businessinsider.com/subliminal-messages-in-12-popular-logos-2013-5?op=1#ixzz2THJEglw1

Read more: http://www.businessinsider.com/subliminal-messages-in-12-popular-logos-2013-5?op=1#ixzz2THHrLvRo