Micheal Sparks is an internationally known design and branding expert, counting among his clients a range of high-end retail and fashion establishments, well-known celebrities and world-class organizations including Louis Vuitton, FashionistaTea, International Council of Fine Arts Deans, Virginia Commonwealth University and Institute for Contemporary Art. The founder and president of Micheal Sparks Design, a luxury branding and design business in Richmond, Virginia, he brings more than 35 years of experience marked by continual innovation, creativity, long-lasting economic impact and international connections that give him access to resources around the world.
Micheal and his team offer a distinctive international focus on multimedia, branding and design that elevates clients to the next level. The essence of Micheal Sparks Design is to create through fashion, art and design, merging concept and design seamlessly and persuasively, resulting in work that revitalizes brands, attracts new customers and retains loyal ones.
Sparks began his career over 30 years ago as an assistant designer for the high end eye wear designer Lugene Optical in New York City. Inspired by his passion for design, he launched Artistic Eye, which specialized in luxury lifestyle products with flagship stores in Beverly Hills and San Francisco. It is through those early ventures Sparks built a distinguished clientele in numerous cities including New York City, London, Paris, Madrid and Osaka to prominent figures such as Halle Berry, Barbara Streisand, Brad Pitt, Janet Jackson, Robert Redford and Oprah Winfrey.
Later, Micheal moved to London where he concentrated on design, working as creative consultant for a number of British brands. With his success in Great Britain he was offered a freelance position in Madrid working with LVMH (Louis Vuitton Moët Hennessy) and their Spanish brand Loewe where he worked over eight years before returning to New York and creating Micheal Sparks Design.
Since his arrival in Richmond, Micheal has formed partnerships within the City’s arts community, helping local artisans and designers create bespoke housewares and mid-century modern furniture that he sells at MSDModern, a Manchester warehouse that he renovated and designed.
In 2013, Micheal created the framework for a pop-up revolution, beginning with his co-founding of The Underground Kitchen, a pop-up dining society in Richmond featuring buzzed about local chefs – tickets routinely sell out within minutes. Micheal is now working with the city of Richmond and Virginia Commonwealth University to take retail and restaurant pop-ups to the next level, integrating the concept into the 2015 UCI Road World Championship to further capitalize on burgeoning economic development opportunities.
Micheal has been featured in the San Francisco Chronicle, New York Times, Women’s Wear Daily, GQ Magazine, Travel and Leisure and numerous Richmond region publications. His company is also providing graphic design work that will be part of the marketing package for Virginia Commonwealth University’s Institute for Contemporary Art, projected to open in 2015.
Technology + Strategy Expert
Graphic Designer (New York Associate)